The numbers, with the reasoning attached
We publish case studies as interviews with the people who ran the engagement, because the interesting part is rarely the headline number; it is the decision that produced it. Client identities are anonymized and figures are representative engagement data, kept within published industry benchmark ranges.
Cart conversion 1.9% → 3.1%, sends down 22%
An interview with the flow lead and the analyst on churn-risk suppression, a retimed 4-touch cart sequence, and the fortnight where the dashboard looked worse before it looked better.
Replenishment conversion 1.1% → 2.4%
How expected-date-of-next-order triggers replaced a fixed 30-day timer, lifted RPR from $1.60 to $2.75, and pushed flows from 23% to 37% of email revenue.
Trial-to-paid 3.1% → 4.6% on a list 31% smaller
Expired trials suppressed, onboarding rebuilt around product behavior, and the unbudgeted two sprints of event plumbing that nearly stalled it.
Win-back conversion 0.5% → 1.3%, email to 16% of revenue
Churn-risk triggers replaced a 90-day timer, CLV tiers ended blanket discounting, and a POS sync fix turned out to be the real unlock.
Want the same walkthrough on your data?
A working session applies the same baseline audit questions to your account, live.
Book a working session