The methods, written down
These are the playbooks we run inside engagements, published with the numbers and sources attached. Each one is maintained by the team member who owns that area, and each carries a review date because ESP features and mailbox-provider rules change fast.
How to fix email deliverability
The seven-step repair sequence: authentication, complaint triage against the 0.1% guidance, seed testing with GlockApps, and the suppression math nobody wants to do.
Using Klaviyo's predictive analytics
What churn risk, predicted CLV, and expected date of next order actually measure, the 500-customer threshold, and the first three segments worth building.
CASL compliance for email marketers
Express versus implied consent, the two-year expiry clock, the $10 million penalty ceiling, and the consent register that keeps you defensible.
Prefer it done for you?
Every guide here is a service we run. Book a working session and skip to the part where the numbers move.
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